IBA tells broadcasters: No campaign interviews, no early results on Polling Day
LUSAKA, August 11, 2026
With Zambia going to the polls in less than 24 hours, the Independent Broadcasting Authority has directed all radio and television stations to strictly adhere to the 2026 Election Coverage Guidelines and avoid airing campaign material or unverified results on voting day.
Addressing the media in Lusaka today ,IBA Director General Mr. Webster Malido reminded broadcasters that election day coverage comes with specific legal obligations.
“With Elections just one day away, the Independent Broadcasting Authority wishes to remind all broadcasting stations of their obligations under the 2026 Election Coverage Guidelines,” Malido said. “Broadcasters are not expected to air campaign interviews featuring political parties or independent candidates, nor should they broadcast predictions of election outcomes.”
Malido said the Guidelines, issued in May 2026, are intended to promote accurate, balanced, fair and equitable coverage so that voters can make informed decisions. The Authority also held workshops with broadcasters earlier this year to strengthen understanding of the rules.
On opinion polls, the DG warned that no new poll results may be broadcast before the close of polling. Where polls are aired within the permitted period, stations must disclose the source, sponsoring organisation, date, margin of error, population surveyed and sample size.
On results, Malido stressed that only figures officially announced by the Electoral Commission of Zambia (ECZ) should be broadcast.
“While broadcasters may provide updates on the progress of voting, counting, and tallying, they should refrain from announcing speculative, projected, or unverified election results,” he said.
Broadcasters were also urged to treat information from social media and political actors with caution.
The IBA commended stations for general cooperation during the campaign, but noted some instances of non-compliance. Malido called for continued fairness, impartiality, and for clear distinction between fact and opinion. He cautioned against hate speech, tribalism, violence and character assassination.
The Authority said it will continue monitoring broadcasts and encouraged the public, parties and candidates to lodge complaints first with the station concerned. If unresolved within two days, matters can be escalated to the IBA.
“By adhering to professional and ethical standards, broadcasters will play an important role in supporting a peaceful and credible electoral process,” Malido concluded.
By Edith Mwiinga
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