How Govt. ministries can keep content fresh on Facebook

By Kellys Kaunda 

The Ministry of Justice presents a model for keeping content fresh on Facebook – the government Facebook page.

Other than media events, the page shares profiles of its members of staff.

Well-written, the profiles constitute a window into what the Ministry does and who is behind those works.

To those still searching for a career, reading the profiles becomes helpful in understanding the various aspects of the law and opportunities that are contained therein.

For an outsider, being lawyer only means going to court and presenting arguments. If you lose, it means you’re a bad lawyer but if you win, you’re a good lawyer.

Growing up, this was my simplistic understanding of what it meant to be a lawyer. This image was further re-enforced in my early days as a journalist covering court stories.

But of course, later I knew better. I don’t think I was alone in this thinking.

When I managed the embassy Facebook page in Berlin, we tried a mixture of news which we generated and the news back home featuring the President (as chief diplomat) and the Ministry of Foreign Affairs.

We also selected some human interest stories not directly connected to what we did as an embassy.

Whatever you do, bear in your mind that readers are always looking for fresh material.

If they visit your page and find what they read yesterday or last week, they may visit your page less frequently.

With so much content on various social media pages, you may lose followers and in the process write what no one reads.

So, to everyone that manages Government Facebook pages, take a leaf from the Ministry of Justice Facebook page.

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